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Researchers discover ‘halo effect’ of rival DTC pharma campaigns
Pharmaceutical marketers might think that it is problematic if a direct competitor is running a similar direct-to-consumer campaign targeting the same market. However, new research has shown that DTC...
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Pharma should not nix traditional marketing just yet
Healthcare marketers who stay on top of the latest promotional trends may be steering their companies towards more digital marketing. Over the past few years, more hospitals and practices have been...
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Experts predict fewer medical device industry players in coming years
It may not be enough for medical device manufacturers to produce just a few specialized products in the coming years. Experts noted that there were a record high number of mergers and acquisitions in...
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FDA releases draft guidance for general wellness devices
Many experts predict that the market will see an influx of medical devices that promote general wellness during 2015. Wearable devices, like smart watches and fitness trackers, have become...
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Nurse practitioners may be valuable targets for marketers
Physicians are often the targets of pharmaceutical and other healthcare marketing campaigns, but there is an increasingly higher number of medical staff who are able to diagnose and treat patients. A...
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Majority of US patients seek wearables to monitor health
Catering advertisements to the younger U.S. population is a task that marketers have taken on for years. Adults ranging from ages 18 to 35 rely heavily on mobile devices and computers to obtain...
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3 steps to implement a successful mobile marketing campaign
The mobile marketing trend is continuing to grow as smartphones become more popular for all ages. Advertising through mobile applications is one of the most effective strategies to reach younger...
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What are the benefits of using mobile marketing strategies?
While traditional marketing strategies are still very effective at attracting consumers, the rise of mobile technology is starting to become increasingly popular. This is true for all types of...
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Industry experts highlight major benefits health devices have for patients
Although an increasingly large number of patients have begun using mobile applications to track and monitor their health, many pharmaceutical companies still see phone applications and wearable...
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How to market your products with a mobile app
A large number of pharmaceutical marketing companies have begun relying on mobile applications to cater to consumers of today's electronic age. While the U.S. Food and Drug Administration has provided...
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